In Italy we call it piadina or piada. We've been making it since 1996. This is an all-natural Italian bread, prepared with dough cooked fresh on a griddle and typically filled with a variety of meats, cheeses, and vegetables. 

Italians eat piadina every day: at home, at the bar or on the street, purchased at kiosks in front of the ocean. Its own natural ingredients in a recipe handed down over the years make piadina a unique bread with a great flavor.

Now the most loved bread arrives in the US. It's time to let Americans experience the true Italian tradition, shop for it here!

What's your favorite piadina? Start with this famous piadina from the Dolce Vita era: Parma ham, stracchino spreadable cheese and arugula.