IT STARTED IN ROMAGNA
RIMINI, ITALY — 2014
It started in 2014 in Rimini, on Italy’s Adriatic coast — a place where piadina isn’t a specialty. It’s part of everyday life.
A group of friends, all born and raised in Romagna, shared the same idea: the rest of the world deserved to know the real piadina.
In Italy, it’s simple. Warm it, fill it, fold it. Lunch, dinner, a quick bite on the go. A centuries-old tradition that somehow feels perfectly made for modern life.
But across the ocean, most Americans had never heard of it.
So we decided to change that.
FROM THE ADRIATIC TO AMERICA
RIMINI → UNITED STATES
That same year, Fresco Piada USA crossed the Atlantic.
We arrived with a product almost nobody knew and a simple challenge: explain that piadina wasn’t a tortilla, a wrap or a substitute for something else.
It was its own thing.
Thin. Soft. Lightly toasted. Made to be filled with whatever you’re craving.
The best way to explain it turned out to be the simplest one: let people taste it.
PIADINA IS STILL THE HEART OF WHAT WE DO
But it was only the beginning.
Over the years, Fresco Piada USA has grown into a way of sharing more of the Italy we know — not the clichés, but the foods people actually eat, make and bring to the table.
Today, alongside piadina, we work with Italian producers to bring a curated selection of pasta, crackers, sauces and other specialty foods to customers across the United States.
Different products. Same idea.
Good Italian food, made in Italy, made for everyday life.
PROUDLY, UNMISTAKABLY ITALIAN
We come from the place piadina comes from.
That matters to us.
Our goal has never been to reinvent Italian food for America. It's to make the real thing easier to discover, enjoy and make part of everyday life.
We care about where our products come from, who makes them and the traditions behind them — while choosing foods that make sense for the way people eat today.
From Romagna to tables across America, we're still doing what we set out to do in 2014:
Sharing a little more of Italy, one order at a time.
